Euromonitor to Speak at World Travel Market (WTM) Latin America
Euromonitor International is pleased to partner with and speak at World Travel Market LATAM 2018, 3-5th April in São Paulo. WTM Latin America 2018 is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world. Through its industry networks, unrivalled global reach, WTM Latin America creates personal and business opportunities, providing customers with quality contacts, content and communities.
Consumer expenditure on experiences is set to rise from US$5.8 trillion in 2016 to US$8.0 trillion in 2030, using leisure, recreation, travel and foodservice as a proxy. Consumers are increasingly spending more on experiences over things. This concept is addressed by the Experience More megatrend, a truly global phenomenon, pervasive across all industries, products and services. This megatrend represents huge potential to brands that offer value-added experiences. With that in mind, major players are looking for solutions anchored in the latest technology developments to give the new traveller the ability to make the most of their travel experience.
Our presentation “The Consumers’ Search for Travel Experiences” will give an overview of Latin America travel landscape, including a ranking of top cities destinations for the region. We will also discuss how the megatrend Experience More is being translated in the Latin American travel industry.
Press Conference: April 3rd, 1pm (local timezone) | 5pm BST
All attendees Conference: April 3rd, 2:30pm (local timezone) | 6:30pm BST
Event Registration: http://latinamerica.wtm.com/en/visit/Register
Pre-register to receive our presentation on the day of the event: http://go.euromonitor.com/event-2018-world-travel-market-latam.html