Euromonitor to Speak at WABEL Chilled & Dairy Summit 2017

Event name: WABEL Chilled & Dairy Summit

Location: Hilton Hotel Paris Charles de Gaulle

Date: April 19th & 20th 2017

Speaker: Alexander Kottke, senior research analyst

Topic: – The Face of Chilled and Dairy Private Label in an Evolved European Retail Landscape

Abstract: Based on Euromonitor International’s database on packaged food, senior research analyst Alexander Kottke will offer a broad look into the European retail market.

The retail landscape in Europe in 2017 is more developed than ever. Retailers and suppliers in packaged food, with chilled and diary being no exception, face a balancing act to maintain profitability and in doing so private label must fight its corner in order to avoid falling victim to the changing times. How is it to do so? The solution lies in one paradoxically simple word: sophistication.

Only by sophisticating itself and thereby staying on-trend – whether this be in terms of premiumisation, segmentation or beyond – can private label in packaged food effectively compete against its branded rivals. This will allow it to navigate the challenges of the shifts in distribution channels, adapt to the dynamic macroeconomic environment and ensure it can play a significant role in packaged food success stories of the future. The presentation will illuminate how industry figures can ensure that The Face of Chilled and Dairy Private Label in Packaged Food in an Evolved European Retail Landscape remains positive.

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