Euromonitor to Speak at Vitafoods Europe 2017

Event Name: Vitafoods Europe

Event Date: 09th – 11th May 2017

Event Link:

Event Location: Palexpo, Geneva, Switzerland

Euromonitor is pleased to have two speakers at Vitafoods Europe this year. Vitafoods Europe provides visitors the opportunity to source ingredients, raw materials, dietary supplements and services & equipment to help grow their business. No other event offers the opportunity to do business with 900+ global suppliers providing 1,000’s of innovative products, plus gain crucial advice and expertise to make better strategic business decisions.
Vitafoods registrants will receive an exclusive free Euromonitor market research report

Speaker: Alan Rownan, Ethical Labels Analyst, Euromonitor International, UK

Presentation title: Focus on Clean Labelling

Description: As manufacturers continue on the collective quest to remove artificial ingredients from their respective portfolios, the clean label movement is going from strength to strength, all the while creating and maintaining consumer confidence in packaged food and beverages along the way.

Speaker: Ewa Hudson, Global Head of Health and Wellness Research, Euromonitor International, UK

Presentation title: New lifestyles new nutrition: New approaches to wellness in Western Europe and global market impact

Presentation time: Tuesday 9th May, 10.00am – 11.00am

Description: Is organic still selling? Does the “natural” trend mean that fortified/functional food is now totally passé? Which gluten-free categories are enjoying the most buoyant growth? Why are consumers turning their noses up at better for you (BFY) offerings? And finally, which products are the winners?

The optimisation of wellness is high on the agenda across much of the world, as consumers take a new, integrated approach to taking care of their bodies and minds. Change is a hallmark of the current wellness lifestyle, forcing traditional food and drink categories to undergo dramatic shifts in order to survive.

Key takeaways and outcomes:

• Insight into the current state of the diverse health and wellness food and beverage markets of Western Europe versus world.
• Deep dive to uncover regional trends, some of which diverge significantly from the broad overall picture
• 5-year analysis focusing on future pockets for growth in absolute terms versus fastest growing health categories in % terms in Western Europe