Euromonitor to Speak at Tissue World Istanbul 2016


Dates: 27 – 29 September 2016

Location: Istanbul Congress Center, Istanbul, Turkey

Description: in line with the growing tissue demand in this region, Tissue World Istanbul provides a dedicated one-stop platform for the industry from Eastern Europe, Russia, the CIS, the Middle East, Central Asia and North Africa, to meet, network and understand the intricacies involved in conducting business in such a diverse and challenging territory

Session: Trends, challenges and future opportunities in retail consumer tissue in the Middle East

Speakers: Ahmed Bakr, Research Analyst, Euromonitor International, United Arab Emirates & Çaglar Altunel, Country Analyst, Euromonitor International, Turkey

Presentation summary: While a number of markets in the region display already fairly high per capita and household penetration of tissue products, the Middle East continues to see a healthy growth in consumer demand. Coupled with still developing markets, such as Egypt, Iran and Turkey, the region remains attractive for the industry, with significant potential for future growth. Euromonitor presentation will provide a brief overview of the global consumer tissue marketplace, placing the Middle East in the global context and contrasting its growth with other regions. The presentation will then reveal in more detail current and future trends in retail consumer tissue in select markets of the Middle East – UAE, Saudi Arabia, Egypt and Iran –and will review the evolution and growth opportunities on the Turkish consumer tissue market.

For more information, please visit the event website: