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Event Name: My Plant and Garden
Date: 23-24 February, 2017
Location: Milan, Italy
Link to Event: http://myplantgarden.com/en/
Event Description: My Plant & Garden – International Green Expo is the most important international trade fair for horticulture, landscape, garden and greenbuilding in Italy.
My Plant & Garden is the meeting point for all the operators in the sector in Italy, and it has also attracted the interest of international exhibitors, buyers and professionals.
This three days exhibition will offer in-depth insights into the sectors of interest – nurseries, flowers, pots, decoration, architecture, machinery, services and techniques.
Speaker Name(s) and Title / Session Title & Description:
Sara Rovai, In-Country Analyst at Euromonitor International will draw from its most up to date Home and Garden research to present on the main gardening trends in Western Europe. An overview of the gardening market will be provided for the region with special attention to be dedicated to the case of Sweden.
On Euromonitor’s presentation, gardening categories such as plants/flowers, plant protection, gardening power tools and gardening pots will be covered. The presentation will also delve into the performance of the different retail channels and specifically on the differences in performance between internet retailing and traditional bricks and mortar retail, including gardening stores and other specialist retailers.
The presentation will close with an overview of the main challenges and opportunities that the new consumerism presents to gardening. The industry has much to gain by positioning itself as an experience and source of wellbeing.