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Event Name: Esomar Latin America 2017
Date: 5-7 April 2017
Location: Mexico City
Event Description: Latin America’s largest regional event ESOMAR LATAM, heads to Mexico City for two days of insights, intelligence and innovations.
Speaker: Stephanie Landers, Consulting Analyst
Session Title: Business in Today’s Latin American Society: Responding to conscious consumers and social needs
Session Description: Latin America continues to face critical social issues such as poverty, inequality, poor public health systems, and inadequate education. Amidst recent economic crises in some markets, many consumers also have tighter household budgets. Businesses trying to operate in this environment are therefore targeting consumers who are more conscious, put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This presentation will examine how companies in Latin America are responding to changing consumer consciousness and social conditions in order to succeed in this context. In particular, the paper will explain how businesses in Latin America have responded through two lenses: adapting their existing products or services, and creating new products or services.