The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Global market research company Euromonitor International revealed today the top trends in the African retail market at its first conference in Johannesburg.
According to new research, across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces.
Euromonitor International identified eight trends driving innovation in sub-Saharan Africa:
According to Matthew Carty, global sales director – academics, “The eight trends impacting innovation in sub-Saharan Africa provide insight into opportunities to win in Africa. These trends leverage local resources and infrastructures influencing the flow of goods between countries – or through the supply chain and into the hands of the end consumer.”
The sub-Saharan African market faces numerous challenges. Opportunities can be developed by turning challenges into concepts and turning those concepts into opportunities. The eight trends see innovation and solution-provision going hand in hand. This will foster economic empowerment, enabling Africa to continue its story as a continent on the rise.
Download a free copy of the presentations here: https://bit.ly/2Uyu5I