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We are pleased to announce the addition of United States regional and state-level data and analysis to its Passport market research database, identifying unique differences within the world’s largest economy.
“The US market is diverse and trends can vary significantly by state and region. For example, popular brands in the Southern region may not be well received in the Pacific,” said US Research Analyst, Jared Koerten. “This data allows users to identify regional trends, making it easier to develop existing products in new regions and enhance their chances of success.”
The new data covers 22 of the largest states, equaling 80 percent of the US population, and helps retailers and brands target specific regions or states with potential growth opportunities.
Regional-level reports and breaking news articles will help better understand trends and socioeconomic conditions in each region as they are happening.
“While domestic businesses gain an obvious advantage from using regional data, international companies also benefit by finding potential opportunities for new business growth within a niche market in the US,” Koerten said.