Emerging Regions Drive Global Growth in Traditional Toys and Games

Euromonitor International’s latest research reveals the highest global growth for traditional toys and games for more than a decade in 2014 as emerging regions continued to drive sales.  Eastern Europe and Latin America were the fastest growing regions recording 9% and 7% value growth, respectively in 2014 while construction was the most dynamic category in a 7th consecutive year. China is forecast to be the world’s growth engine in toys adding over US$4.4 billion to the global sales by 2019.