This report examines the impact of social networks on businesses, zooms into the emergence of social commerce  (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer – the connected consumer – and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.

Download a sample of the report ” S-Commerce and Impact on Consumer Goods Industries”