The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Brazil has Latin America’s largest consumer market with rising incomes and an expanding middle class. However, economic inequalities persist, as the industrialised southern states charge ahead with higher income and spending. Inequality, coupled with high inflation and rising interest rates, can hamper the country’s consumer market expansion. Over 2014-2030, real consumer spending growth is set to slow to an average 3.9% per year, from average 5.2% per year recorded over 2008-2013.