Disruption and Shifts in Future Travel Booking

The travel industry is constantly being disrupted by new technology and we’re seeing the shift to a mobile-first world. Technological upheaval is having a profound effect on traditional brands and giving rise to new business models such as the sharing economy. Caroline Bremner, Head of Travel at Euromonitor International, takes a look at what the future may hold for travel brands in an omni-channel, multi-device world where consumers demand ever greater personalisation.