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Euromonitor International’s Iran Digital Consumer-Landscape Country Briefing focuses on one of the most promising telecom markets in the Middle East, a country that is emerging from a long period of economic isolation. With the lifting of economic sanctions in January 2016 by the USA and EU, Iran has attracted significant interest from investors, who have been lured by the government’s commitment to technology development and large educated youth population. The country is home to the largest internet user and mobile subscriber base in the Middle East though the quality of services has lagged due to network underinvestment. However, the reformist Hassan Rouhani administration has lifted restrictions on internet speeds and issued mobile broadband licenses. Iranian telecom faces issues such as opposition from conservative sections of the religious establishment, online censorship and income inequality.
Low voice call rates boost mobile penetration:
Iranian telecom operators have drawn up major investment plans to modernise legacy networks and deliver improved services in line with the government’s focus on technology. In June 2016, the fixed-line incumbent Telecommunication Company of Iran (TCI) signed an agreement worth US$1.3 billion with a foreign vendor for network upgradation. Cooperation agreements have also been signed with South Korean telecom operator KT Corp and Italian equipment vendor Italtel. With the government pushing ahead with 4G spectrum auction in 2016 and investing in faster internet services, e-commerce is expected to receive a further boost. The country already has a number of home-grown online marketplaces such as Digikala and Bamilo, which have witnessed rapid growth in recent years. Internet retailing expanded by over 200% in real terms during 2010-2015 and is expected to grow by 189% in the next five years.
For detailed analysis on Digital Consumer-Landscape in Iran purchase the full report.