Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreSub-Saharan Africa is home to 12% of the world’s population but 20% of its youth (aged 0-14). This is one of the driving forces behind the region’s economic growth and its increasing attractiveness as a consumer market.
Yet there is no such thing as an average consumer in Sub-Saharan Africa – the region is a highly fragmented market – as these figures showing the highs and lows of selected demographic indicators demonstrate.
All data refer to 2013
These are just some examples – there are hundreds if not thousands of languages spoken across the region, fertility rates fluctuate and the median age varies dramatically. A successful market entry strategy therefore is one that embraces and balances these demographic realities.