Datagraphic: What Does it Mean to be Middle Class Around the World?


Expanding middle classes will propel global consumer expenditure 28% by 2020.  Despite their diversity, middle class lifestyles share a common core: the home.  Euromonitor International surveyed middle class consumers in developed and emerging markets to help companies understand the motivations, habits and opinions of this key segment.

Download an extract from “The Middle Class at Home.”

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