The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Cities are an important driver for travel and tourism demand, with the top 100 cities together growing by 7% growth in international arrivals, compared to 4% in overall arrivals in 2012. A strong Chinese outbound travel market benefited Asian cities. London experienced growth of 2% in the year it held the Olympics Games. However, this performance was not enough to prevent Bangkok overtaking London to become the third most visited city in the world, thanks to the Chinese outbound boost.