Datagraphic: Tikkurila Stays Strong in Scandinavia and Eastern Europe

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Although Tikkurila ranks relatively low in the global home paint market, the company has built a strong presence in Eastern and Northern Europe, alongside recent expansion in the Baltic and Balkan regions. With reduced demand and higher raw material costs challenging revenue growth in several of its markets, Tikkurila is pursuing a number of strategies to strengthen its present position and leverage a strong local reputation to prevent encroachment from larger global competitors.