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In 2013, Europe (that’s both Eastern and Western Europe combined) was the largest ingredients market globally. With Asia Pacific rapidly overtaking in terms of volume consumption, and forecast growth set to remain slow in Europe, more specialist and functional ingredients are one solution for manufacturers to help maximise value growth. Botanicals, minerals, vitamins, cocoa and sweeteners are the top 5 ingredients for growth, with Turkey and Russia set to be the fastest growing markets.