Datagraphic: Rising Average Savings Ratio in Eastern Europe


Eastern Europe’s savings ratio rose from 6.3% of disposable income in 2008 to 8.9% in 2011 as consumers worried about the uncertainty of the future. There are also substantial differences between countries, indicating the uneven levels of incomes and spending powers. Nevertheless, consumer goods companies can still grow by targeting the right segments of the market, where there can be opportunities in young demographics even in countries whose consumers are in debt such as Bulgaria and Romania.