Corporate Strategies in Consumer Foodservice: Finding the Way Forward

While 2009 was unquestionably a dismal year, there was still growth to be had, particularly for quick-service chains able to tap into consumer demand for value. In this new report, Euromonitor International examines the strategies of the chains which have prospered as well as those which have not, offering real insights into how consumer demand has evolved, as well as how the competitive landscape has shifted in the wake of a truly global downturn.