Consumer Trends, Developments and Innovation in the Beauty and Personal Care Industry in Mexico

Premium color cosmetics, men’s grooming, multi-purpose products that offer convenience and natural ingredients will all play a large part in the Mexican beauty and person care industry in the years to come. Both international and Mexican brands are focusing on developing new products that offer multiple benefits for consumers, and although international categories dominate retail value sales of many products, Mexican brands are seeing higher growth than international brands.