The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Euromonitor International is pleased to present a new regional report: Consumer Lifestyles in Latin America. This report is the first in a new series of Consumer Lifestyles regional reports with other regions coming soon. These new reports provide charts and analysis to identify regional
Latin American consumers increasingly enjoy rising disposable household incomes. The population is aging rapidly, as a result of falling birth rates and rising life expectancy; the rising number of consumers aged 65 years will drive demand for health-related products and services in the future. There is a sustained flow of rural residents to cities, which will ensure that Latin America will remain among the most urbanised regions in coming years. Megacities (of over 10 million people) make up five of the largest cities creating huge demands on transport and infrastructure. Although the region suffers from income inequality that can present challenges, a clearer understanding of their customer base, will help businesses to identify opportunities to grow their markets in the region.