Consumer Appliances Unit Volume Growth in 2010 (datagraphic)

Euromonitor International is pleased to announce the publication of its very latest Consumer Appliance data, measuring the varying recovery patterns in 2010 and beyond in both Major and Small Appliances around the world.

With its detailed understanding of the major influences on the market, from restocking of retailers to eating and drinking habits impact on the refrigeration category, Euromonitor’s latest Appliance analysis offers unique insights on the market that will help shape strategies for future success. Euromonitor International has also expanded its global country coverage and included 8 new research markets spread across Africa, Eastern Europe, Asia and the Middle East.

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Ukraine has mirrored Russia’s recent appliance growth trajectory, with unit volumes and values not expected to regain 2008 levels until 2015. Foreceast performance, therefore, will be off the back of the heavy decline the market suffered during the crisis but, importantly, growth rates suggest there is strong underlying organic potential the appliance manufacturers can tap into.


The Egyptian economy has performed strongly over the past five years, with total GDP increasing from US$87 billion in 2004 to US$187 billion in 2009. This performance has helped facilitate strong growth in consumer appliances, which registered a CAGR of 24% over 2005-2010 as per capita earnings helped aid growth in disposable incomes, incomes Egyptian consumers have been more than willing to spend on consumer appliances.

Western Europe

Major Appliance growth in Western Europe will settle at 1.0% in sell-out unit terms in 2010. On the surface this appears positive, however excluding the regions’s only true organic growth market, Turkey, that figure declines to just 0.1%.