City Travel Briefing: London
London is an iconic city destination, which shone in the spotlight of the 2012 Olympic Games. The city remains reliant on European visitors although much work is being done to attract guests from the BRIC countries. The hotel supply has expanded due to a flurry of openings prior to the Olympics and continues to match demand. London is also home to a number of large annual trade events, although competition is growing from European cities and further afield.