Channel in Focus: Hospitals


The global hospitals landscape is expected to change starkly from 2012 to 2017. Euromonitor International’s research suggests that growth in hospitals within key population metrics will come overwhelmingly from emerging economies while developed economies in Europe and North America will show much slower growth or even declines over the five-year forecast period. Growth in employees and admissions will be led by China, with other emerging countries like India, Indonesia and Turkey also expected to register strong increases in hospital populations.

Passport Institutional Channels helps clients understand the full global potential for products and services in the private and public business-to-business marketplace.

Through the evaluation of channels in 24 countries, Passport Institutional Channels analyses target markets and end users, examines market opportunities and threats and identifies the most effective routes to market.