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White Papers

Download report extracts, briefings and white papers on a wide range of topics across our diverse areas of expertise including consumer trends, industry movement, strategic planning and more.

Showing 65 - 96 of 104 documents
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Retailing en las Américas: Historias clave

La industria del retail en el continente americano experimenta resultados mixtos. A pesar de la desaceleración económica observada en diferentes países de América Latina, la industria mostró un crecimiento moderado o saludable en moneda local en la mayoría de los países. Los consumidores se han vuelto más cautos a la hora de gastar dinero, no […]
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Retailing in the Americas: Key Stories 2015

The year 2015 brought mixed results for the retailing industry in the Americas. Despite the various economic slowdowns throughout Latin America, most countries saw moderate to healthy growth in their local currency. However, consumers have become more cautious spenders in regards not only to the brands that they are buying but also the retail channels […]
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How to Use Scorecards for Business Expansion and Route-to-Market Planning

Organising and understanding data is essential for producing successful strategies. Now, more than ever, organisations are saturated with market intelligence, creating a pressing need to ensure that the interpretation of data links directly to a company’s growth. This white paper highlights one way to draw actionable insights from data: assembling a scorecard to assess market […]
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Emerging Markets During Crisis: Business Strategy in Times of Uncertainty

This white paper supports companies operating in emerging markets during economic uncertainty. From convenient and indulgent purchases to transparency, nostalgia and status, this document explores key trends to watch that offer organizations growth opportunities. In times of economic crisis, consumers buy products or experiences to disrupt the present and pretend they are in another context than the […]
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Estratégias em tempos de incerteza: Aprendendo com consumidores de países emergentes em tempos de crise

Este white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem oportunidades para crescer. Faça o download deste white paper para entender: Que categorias oferecem às empresas […]
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Mercados emergentes en crisis: estrategia de negocios para tiempos de incertidumbre

Este white paper apoya a las empresas que operan en mercados emergentes durante periodos de crisis. Desde compras convenientes e indulgentes hasta transparencia, nostalgia y estatus, este documento explora tendencias clave a observar, que ofrecen a las organizaciones oportunidades de crecimiento. Descarga este white paper para saber: ¿Qué categorías permiten complacer el cortoplacismo de los consumidores […]
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New Emerging Markets: Nigeria, Indonesia, Mexico, the Philippines and Turkey

With growing economies, rising incomes and young, expanding populations, these five emerging markets offer a wealth of opportunities for marketers facing stagnant demand elsewhere. They are far from homogenous, each with its own advantages and drawbacks. Following on from the 2013 Strategy Briefing on the BRICS (Brazil, Russia, India, China and South Africa), Euromonitor International […]
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WTM Latin America Trends Report 2016

In the last few years, important infrastructure and promotional investments in several Latin American countries have helped increased popularity for the region as a travel destination, especially among Chinese tourists. Mobile has also played a major role within travel in Latin America.  Businesses must better understand how these new mobile technologies are changing traveller’s behaviour and […]
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How to Target Chinese Shoppers Abroad

China is the world’s second largest consumer market, having overtaken Japan in 2011 in terms of consumer expenditure. As a result, China has emerged as the market to watch. Analysing a number of geographies around the world, this white paper explores the impact of Chinese shoppers on various markets, the position of the Chinese government […]
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White Paper | Consumers in 2016

With 2016 set to be another challenging year for the global economy, today’s consumers will continue to evolve, with a blend of trends and countertrends characterising behaviour and attitudes. A collection of insights across Euromonitor areas of expertise, including Digital Consumer, Income and Expenditure, Households, Lifestyles and Population, Consumers in 2016 analyses prevalent trends across developed […]
WHITE PAPER

White Paper | Economies in 2016

The global economy in 2016 looks set to continue to recover only slowly, with headline growth remaining disappointing. Do you know where to capitalise on opportunity and how to mitigate risk? Euromonitor International’s Economies team has identified key themes that will dominate the world economic and business landscape in 2016. This white paper highlights key economic […]
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Top 10 Global Consumer Trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
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Cómo entender el impacto del comercio ilícito en las industrias a nivel mundial

Alrededor del mundo, un número cada vez mayor de bienes y marcas se ven afectados por el comercio ilícito, desde productos de consumo tales como vestuario, medicamentos, electrónica y bebidas alcohólicas hasta otras industrias como lubricantes y piezas para automóviles. El valor del comercio ilícito y las actividades ilícitas transnacionales se estima entre el 8% […]
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Doing Business in the Halal Market: Products, Trends and Growth Opportunities

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has […]
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Marketing to the ASEAN Consumer

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is […]
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Pesquisa de mercado: guia estratégico para PMEs

Pequenos negócios enfrentam os mesmos desafios que a maior parte das grandes empresas: ambiente de negócios dinâmico, concorrência acirrada e tendências de consumo em constante mudança. Por que a pesquisa de mercado é vista como um luxo que apenas grandes empresas podem pagar? Usada corretamente, a pesquisa de mercado é um investimento estratégico para companhias […]
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