fbpx

Sports and Entertainment

Category
/Content
July 16, 2018
This was a tournament full of twists and turns, swings and roundabouts, great games and better goals, a tournament with more than its fair share of unscripted magical fan moments that make the World Cup what it is when it achieves its full potential – arguably the best international sports showcase in the World and […]
July 16, 2018
Former Atletico Madrid and Spain forward Fernando Torres has agreed to join Japanese club Sagan Tosu, an announcement that follows on the heels of former Spain teammate Andres Iniesta making a similar move to J1 League team Vissel Kobe. Both teams will look to leverage the draw of these superstars to improve sell-out ratio and […]
July 10, 2018
2018’s World Cup has been full of surprises, none more so than the seamless interweaving of fashion and football. British brand Marks & Spencer have cottoned onto the trend, adorning larger stores’ shop windows with their #LuckyWaistcoat campaign, inspired by Gareth Southgate’s favourite outfit. Before last weekend’s match, sales had increased by 35% but now […]
June 29, 2018
Sports Gambling in the US: Balancing Risk and Reward On 14 May 2018 the Supreme Court ruled that the Professional and Amateur Sports Protection Act banning sports betting was unconstitutional; a ruling that is set to drastically impact the future of sports betting in the US. All major leagues in the US previously argued in […]
June 27, 2018
World Cup is considered a major opportunity for tourism in Russia, with up to 1 million tourists expected to visit the country during the event. Increased tourist flows over the summer are expected to create a positive impact for the following years. Moscow and St Petersburg will be one of the key fan hubs, with […]
June 26, 2018
Embora seja possível observar sinais de uma certa recuperação econômica refletida na renda disponível das famílias – com crescimento real estimado em 2,5% para 2018 – o consumo dos brasileiros ainda se mostra bastante tímido. O alto índice de endividamento da população, somado às incertezas econômicas, contribui para inibir grande parte dos gastos com produtos […]
June 26, 2018
The business of professional sports is evolving. Driven by unprecedented technological advances and a consumer desire for “experiential” over “material” the fabric of what makes sports leagues and teams commercially competitive is shifting. This shift has created ample opportunities for the industry as a whole, which if harnessed correctly, could exhibit significant growth potential. The […]
June 21, 2018
The 2018 FIFA World Cup opens doors to foreign markets, creating international business opportunities for its Chinese sponsors. Sponsoring companies, Mengniu, Hisense, Vivo and Wanda, which trade in dairy, consumer electronics and consumer appliances respectively, are characterized by rapid growth in sales over the recent years but are highly dependent on the Chinese domestic market. […]

About Our Research

Request a complimentary demonstration of our award-winning market research today.