Sports and Entertainment

September 18, 2018
VILNIUS, LITHUANIA – Global market research company Euromonitor International launched today new data and analysis tracking global sport leagues. As part of the launch, Euromonitor International introduced the Global League Attractiveness Index, an indicator designed by Euromonitor International research experts measuring the popularity of domestic sports leagues. The index analyses a range of key metrics […]
September 11, 2018
The commercial landscape of professional sports is evolving. Whether it’s exploring opportunities to deepen the match-day experience for fans willing to pay a premium or expanding digital footprint through social media, avoiding stagnation means doing things differently. For sports properties that conquer the challenges associated with this disruption to the status quo, there lies an […]
Alan Rownan
July 16, 2018
This was a tournament full of twists and turns, swings and roundabouts, great games and better goals, a tournament with more than its fair share of unscripted magical fan moments that make the World Cup what it is when it achieves its full potential – arguably the best international sports showcase in the World and […]
July 16, 2018
Former Atletico Madrid and Spain forward Fernando Torres has agreed to join Japanese club Sagan Tosu, an announcement that follows on the heels of former Spain teammate Andres Iniesta making a similar move to J1 League team Vissel Kobe. Both teams will look to leverage the draw of these superstars to improve sell-out ratio and […]
July 10, 2018
2018’s World Cup has been full of surprises, none more so than the seamless interweaving of fashion and football. British brand Marks & Spencer have cottoned onto the trend, adorning larger stores’ shop windows with their #LuckyWaistcoat campaign, inspired by Gareth Southgate’s favourite outfit. Before last weekend’s match, sales had increased by 35% but now […]
June 29, 2018
Sports Gambling in the US: Balancing Risk and Reward On 14 May 2018 the Supreme Court ruled that the Professional and Amateur Sports Protection Act banning sports betting was unconstitutional; a ruling that is set to drastically impact the future of sports betting in the US. All major leagues in the US previously argued in […]
June 27, 2018
World Cup is considered a major opportunity for tourism in Russia, with up to 1 million tourists expected to visit the country during the event. Increased tourist flows over the summer are expected to create a positive impact for the following years. Moscow and St Petersburg will be one of the key fan hubs, with […]
August 21, 2018
China’s government is investing in the growth of hockey’s popularity in the country with the 2022 Beijing Olympics right around the corner. However, the stance of National Hockey League (NHL) remains uncertain in the country due to its decision not to let its players participate in the PyeongChang Olympics in 2018. Missing out on another […]

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