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Megatrends

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/Content
September 25, 2018
The market research industry is at an exciting moment of evolution, with disruption in both execution and delivery. The relationship between researchers and clients is changing due to technological developments, shifting economic power and evolving consumer values. What will the future of market research look like 10 years from now? To learn more, download the […]
Kate Ryan
September 4, 2018
Technological developments, shifting economic power, population change, environmental pressures and evolving consumer values underpin disruptions in the market research industry. Market researchers are more pressed than ever to deliver accurate, insightful solutions for clients with shorter turnaround times and smaller budgets. The future of the market research industry is full of challenges and opportunities. New […]
September 25, 2018
Our recent webinar “Megatrends: Middle-Class Retreat’s Effect on Consumer Behaviour” provided insights into changing middle-class behaviour in developed markets driven by factors such as greater use of technology, low-income growth, and rising socioeconomic uncertainties. It explored how companies innovate and adapt to the changing consumer behaviour – from Fickle Consumers and Trading Up, Trading Down, […]
August 9, 2018
Latin America has been marked by years of economic and political crisis, an unusually strong US dollar, and inflation – and these conditions have impacted consumer´s confidence and expenditure patterns. While the Latin America’s retail scenario is forecasted to improve in the near future, habits built during the crises will not disappear overnight. Middle-class consumers […]
July 30, 2018
TECHNOLOGY, HEALTHY LIFESTYLE, AND CHANGING CONSUMERS’ CONFIDENCE RESHAPE THE LATIN AMERICAN RETAIL LANDSCAPE SÃO PAULO, BRAZIL – Global market research company Euromonitor International will host a webinar, “Megatrends and Retail in Latin America”, on Tuesday, July 31st at 10am CLT. The webinar will highlight how three megatrends – Shopping Reinvented, Healthy Living, and Middle-Class Retreat […]
July 23, 2018
Healthy lifestyle habits are becoming more usual as health concerns continue to rise. Crucially, being “healthy” has evolved through the years, from a concept focused on aesthetics to a more holistic approach including not only appearance, but also mental well-being and physical health. This means that being “healthy” is no longer the result of simply […]
July 17, 2018
Consumers’ values are changing as they put less emphasis on traditional transaction ‘value’ based consumption and focus more on personal ‘values’. This shift in what is important to consumers plays a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include healthy living, ethical living, connected consumers, shopping reinvented, middle class […]

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