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Home Care

Showing 97 - 128 of 167 documents
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Pod-Based Systems on the Rise in Laundry Care

Procter and Gamble recently launched a pod-type delivery system using its Ariel laundry detergent in parts of Europe. The launch followed a similar release, Persil Bio Gel Caps by Henkel. These new products mimic pod-based innovations seen in the automatic dishwashing segment. In both industries, pod-based delivery creates multi-functionality and adds value for money. For […]
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Opportunities for Toilet Care in India

Procter and Gamble recently launched a pod-type delivery system using its Ariel laundry detergent in parts of Europe. The launch followed a similar release, Persil Bio Gel Caps by Henkel. These new products mimic pod-based innovations seen in the automatic dishwashing segment. In both industries, pod-based delivery creates multi-functionality and adds value for money. For […]
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Innovation in Stain Removers in the UK

Sales of stain removers in the UK have stagnated, and companies are trying to kick-start the category with innovative new products. For instance, both Procter & Gamble and Reckitt Benckiser have recently introduced monodose stain removers, albeit both products work in different ways. Both companies have released these products in a market that is now […]
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H1N1: A Missed Opportunity for Home Care Companies

Euromonitor recently conducted a quick pulse survey, asking consumers if their hand sanitizing and surface care routine changed following the H1N1 (swine flu) scare. Consumers responded that although their hand washing and sanitizing had become more frequent, surface care habits had not changed. Ian Bell, Head of Home Care research at Euromonitor, states that this […]
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Laundry Care Remains Dynamic

Laundry care has evaded slow sales in the wake of the economic downturn, making it the one of the most dynamic home care categories. New detergent formats such as Tide PODS have helped spark detergent sales, and efficient machines have boosted appliance sales. Ian Bell, Head of Home Care research at Euromonitor, states that if […]
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Multinational Exits Give Local Players a Chance in Western Europe’s Tissue and Hygiene Market

Recently, Kimberly-Clark announced it would be exiting the nappies and diaper market in Western Europe. This follows a recent trend of multinational corporations leaving Western Europe; examples include Georgia Pacific’s tissue operations and P&G’s towels and tissue manufacturing. Local companies such as SCA Group and Ontex are looking to become the next big players in […]
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Dishwashers seen as Expensive and Non-Environmentally Friendly in Developed Markets

According to a recent Euromonitor survey, most consumers in emerging and developed markets see automatic dishwashing as less favorable than hand washing in terms of price and environmental impact. The automatic dishwashing market is at a lull in developed markets, and these survey results highlight financially conservative consumers are most likely hand washing on a […]
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Can Procter and Gamble learn from Unilever’s Tactics?

Procter and Gamble and Unilever recently posted their financial results with P&G showing positive but overall disappointing growth and Unilever performing well. Oru Mohiuddin, Home and Personal Care Research Analyst at Euromonitor, states that P&G could take a page out of Unilever’s recent success in diversifying their product range. Unilever has introduced lower end surface […]
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Is Beige the New White in Home Care?

Brown and beige colored home care products are viewed as a more environmentally friendly choice than bleached white products, and many industries are playing into the trend. Starbucks, for example, offers beige colored napkins to its customers. Consumers are more apt to buy these non-white products after seeing them in foodservice outlets, and many new […]
PODCAST

Product Innovation in Car Air Fresheners

With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air […]
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2nd South America Surfactants HPC Markets

Date: 28-29 November, 2012 Location: Sao Paulo Event Website The 2nd South America Surfactants HPC Markets, sponsored by Oxiteno, aims to bring together leading surfactants, home and personal care producers and suppliers under one roof to discuss key trends, opportunities & technology innovations in the entire value chain. The 1.5 day summit themed “Innovate to Stay […]
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アジア太平洋地域の衣料用洗剤市場

液体タイプが大きく伸び、粉末タイプの市場規模を上回った日本の衣料用洗剤市場。その一方で、アジア太平洋地域(注)では、洗濯機の普及率が5割程度に過ぎず、依然として洗濯石鹸が一定の支持を得てます。しかしながら、現在、消費者の購買力向上に伴い、アジア太平洋地域の衣料用洗剤市場は変遷期に突入しています。 アジア太平洋地域の衣料用洗剤市場の現状と今後の展望、そして日本企業のシェア拡大について、ユーロモニター・インターナショナルのリサーチアナリスト竹村真理子が解説します。 (注)日本、オーストラリア、ニュージーランドを除く、アジア太平洋の45ヶ国(地域)を含む
VIDEO

What is Driving Laundry Care Sales?

As economic hardships continue, consumers continue to trade down in apparel. Detergents with added scents and fabric softeners are driving the laundry care sector, as consumers look to reinvigorate their clothes. Ian Bell, Head of Home Care Research at Euromonitor, states that although the smell and feel of clothing fresh out of the dryer is […]
PODCAST

Eastern Europe Driving Growth in Toilet Care

Home care companies such as Henkel, Procter & Gamble, and SC Johnson have recently moved into Eastern Europe, bringing with them innovative products for toilet care and cleaning. With this movement, Eastern European consumers are driving growth in the category, spending over 5.5 US dollars per cleaning item in 2012. Euromonitor expects that toilet care […]
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