Home and Garden

July 20, 2018
Tendo crescido no mundo digital, a geração Millennial possui características distintas dos Baby Boomers e da Geração X. No entanto, esta geração enfrenta um mar de desafios à medida que entra na vida adulta. Os jovens não são mais tão jovens Em 2018, os mais novos da geração Millennial (os nascidos em 1994 estarão com 24 […]
July 9, 2018
News of the entry of IKEA in the India’s market has brought in renewed vigour and has put the furniture space in the country under limelight. In a society where people desire to own branded products and lead aspirational lifestyles, the way one styles their home has become a creative means of self-expression for all […]
June 9, 2018
Healthy habits in the home form an intrinsic part of the preventative health movement. Consumer’s recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, indoor pollution and bacteria exposure are creating new business propositions to address such priorities. Pressures from external stressors and extreme digitalisation are bringing renewed focus on achieving balance […]
May 24, 2018
In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood.   The young are not that young anymore In 2018, the last […]
May 22, 2018
The Internet of Things (IoT) in the home is already a multibillion-dollar global industry, as premiumisation, efficiency and technology adoption have encouraged households to embrace smart solutions for individual areas of the home – the kitchen, bathroom and living room – and provide relevant case studies that reflect current trends in smart-home solutions.    What […]
May 8, 2018
Our March webinar, “How to Sell Home and Garden Products to Millennials” and newly-released “Millennials: Selling Home and Garden to Generation Rent” strategy briefing, continue the investigation into what young adults today want from the home and garden industry. While much of the spotlight has shifted to the up-and-coming Generation Z (born 1995 or later), […]

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