fbpx

Global

Category
/Content
August 2, 2018
The baseline outlook for the global economy remains benign in mid-2018. Private sector sentiment remains positive, and high stock prices continue to be sustained at high levels by low interest rates and rising corporate profits. Stock market volatility remains below historical average. While interest rates will continue to rise in advanced economies, they are forecast […]
July 31, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 24, 2018
The business sector is at the crossroads of major changes happening globally. Technological advancement, generational shifts, and the growing momentum for fairer trade between countries, all have a bearing on how businesses operate now and in the future. Large businesses can no longer take their clout for granted as they face a growing threat from […]
July 23, 2018
In 2018, View in My Roomers, one of the Top 10 Global Consumer Trends for 2018, will be connecting perception and reality, merging digital images with physical space. Consumers will be able to visualise products before they try or buy, both in-store and online. The arrival of even more sophisticated smartphones in 2017 gives View […]
July 17, 2018
Consumers’ values are changing as they put less emphasis on traditional transaction ‘value’ based consumption and focus more on personal ‘values’. This shift in what is important to consumers plays a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include healthy living, ethical living, connected consumers, shopping reinvented, middle class […]
July 16, 2018
As shifting consumer priorities strengthen the value placed on business and leisure travel, they will also significantly alter its structure. In no single sector of the travel industry will this change be more apparent than in lodging, where demand for greater flexibility will blur the lines between product categories and between competitors. Serviced apartments, a […]
July 10, 2018
2018’s World Cup has been full of surprises, none more so than the seamless interweaving of fashion and football. British brand Marks & Spencer have cottoned onto the trend, adorning larger stores’ shop windows with their #LuckyWaistcoat campaign, inspired by Gareth Southgate’s favourite outfit. Before last weekend’s match, sales had increased by 35% but now […]

About Our Research

Request a complimentary demonstration of our award-winning market research today.