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July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 24, 2018
The business sector is at the crossroads of major changes happening globally. Technological advancement, generational shifts, and the growing momentum for fairer trade between countries, all have a bearing on how businesses operate now and in the future. Large businesses can no longer take their clout for granted as they face a growing threat from […]
June 29, 2018
Sports Gambling in the US: Balancing Risk and Reward On 14 May 2018 the Supreme Court ruled that the Professional and Amateur Sports Protection Act banning sports betting was unconstitutional; a ruling that is set to drastically impact the future of sports betting in the US. All major leagues in the US previously argued in […]
May 11, 2018
Today, data is becoming more and more influential. Consumer analytics is one of the most powerful enablers companies have to provide useful insights about their clients. One of the keys to creating and maintaining a successful company is understanding consumer markets at a granular level. When a business is able to understand consumer groups, they […]
December 5, 2017
The population aged at 65+ is expected to increase by more than 35% by 2025, constituting 10% of the total world population, up from 9% in 2016. China and India will have the largest number of seniors; however, the growth of ageing populations will be the highest in the Middle Eastern countries, including United Arab […]
November 20, 2017
Understanding the macroeconomic outlook in key markets is an essential component of market research. Macroeconomic shocks can have a major impact on market potential, market segmentation and production costs. Robust market research needs to evaluate business decisions, like the scale of entry or investment in a market, by considering how they will succeed in the […]
November 16, 2017
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looked beyond standard demographics and has created distinct, personality-driven consumer types at both the global and country levels. These consumer types incorporate many of […]
November 14, 2017
Consumers are embracing social causes with the aim of helping to enrich lives and make the world a better place. People are giving more than ever before in terms of helping strangers, donating money and volunteering their time. Euromonitor International’s GCT Survey of 2016 found that 53% of all respondents across all countries felt they […]

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