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Showing 1 - 32 of 305 documents
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Marketing Insights for Different Consumer Types

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looked beyond standard demographics and has created distinct, personality-driven consumer types at both the global and country levels. These consumer types incorporate many of […]
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The Shift in How We Give Back

Consumers are embracing social causes with the aim of helping to enrich lives and make the world a better place. People are giving more than ever before in terms of helping strangers, donating money and volunteering their time. Euromonitor International’s GCT Survey of 2016 found that 53% of all respondents across all countries felt they […]
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Baked Goods in India: Trends and Prospects

Baked Goods in India: Trends and Prospects from Euromonitor International Consumers in India are passionate about their food and taste is of primary importance. More often taste even supersedes the health aspects of the food we eat. The baked goods catgeory is no exception to this consumer choice. Baked good continues to grow in India, […]
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Global Economic Forecasts Q3 2017

The global economy started 2017 strong with real GDP growth gaining momentum and rising to 3.6% in Q1 2017 and our latest macroeconomic outlook shows the previous uncertainty surrounding the global growth forecast receding since May 2017. In our latest report extract, we provide you with an update on our latest macroeconomic forecasts for key […]
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Why Business Dynamics Insights Matter for Business Strategy

Market challenges such as excessive government regulations, inefficient bureaucracy and inadequate infrastructure can often lead to additional costs, affecting the commercial feasibility of your business ventures. Having a clear understanding of the operating environment is critical for business success when entering a new market to help you to avoid risks and pick the best possible investment […]
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Mercado de bebidas alcohólicas ilegales en seis países de Latinoamérica 2015

Durante los últimos 5 años, Euromonitor International ha realizado una investigación sobre el consumo de alcohol ilegal en 6 países de Latinoamérica: Colombia, Ecuador, Perú, Honduras, El Salvador y Panamá. Este estudio abarca 5 caras del alcohol ilegal: adulteraciones, contrabando, artesanal ilegal, evasión de impuestos de producción y alcohol sustituto. Como resultado de este estudio […]
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Global Economies and Consumers in 2017

The global economy is entering an increased period of political volatility, particularly in advanced economies, while real consumer spending in emerging and developing markets is expected to strengthen, with markets like Brazil and Russia returning to growth.  In this briefing, Euromonitor International explores the economic and consumer landscape in 2017, reviewing top trends within the following […]
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Top 10 Global Consumer Trends for 2017

Consumers are now more demanding of products, services and brands than ever before, and are using digital tools to articulate and fulfil their needs. The 2017 consumer is harder to characterise, not least because identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs. Download […]
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The Top 20 Digital Markets in 2016

Consumers are more connected than ever before, and this rapid increase in digital connections has ushered in speed and convenience across all aspects of life. In conjunction with Digital Consumer, we’ve established the top 20 digital markets, based on the rank of the Digital Consumer Index. In this free report, we explore: Top 20 countries […]
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3 Key Beauty Survey Insights

The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
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