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Analytics in Action

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May 17, 2018
Advertising agencies are constantly facing extra demands from their clients to support brand and product positioning. By using our data, you can better understand the needs of consumers,  enhance your creativity and win more business.
Euromonitor Research
December 20, 2017
Source: Euromonitor International Macro-Model General outlook: Gradual slowdown continuing, with a greater focus on the quality of growth. China’s economy is continuing a very gradual slowdown, doing slightly better than expected in Q3. Ongoing high state sector investment and robust consumption growth should allow the economy to hit a growth rate of 6.8% for 2017, […]
November 23, 2017
As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
April 17, 2017
The baseline outlook for the global economy has stabilised since President Trump’s election, with world GDP growth likely to increase from 3.1% in 2016 to 3.4% in 2017 and 3.5% in 2018. This baseline assumes a modest impact of President Trump’s policies on the global economy, taking into account his more moderate tone on trade […]
February 27, 2017
Euromonitor International is pleased to provide our blog readers with the executive summary of our new macroeconomic outlook Global Economic Forecasts: Q1 2017. Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In […]
January 21, 2017
Euromonitor International has identified the world’s top three markets by household kitchen penetration growth in 2017. Based on factors such as growth of kitchen possession, associated facilities and kitchen-based durables penetration, the leading markets are Ethiopia, Uganda and Pakistan. These frontier markets are opening up new opportunities for providers of household goods and services, particularly kitchen […]
December 3, 2016
The Trump Effect: Fiscal Stimulus versus Negative Supply Shocks Trump’s surprise victory in the November presidential elections has significantly shifted the outlook for the US economy. Our initial post-election forecast was for a major downturn, leading to annual GDP growth of 0.4-0.7% in 2017-2018. The positive financial markets response in the last two weeks has […]
November 27, 2016
Euromonitor International is pleased to provide our blog readers with the executive summary of our new economic outlook Global Economic Forecasts: Q4 2016. The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. After initial downward movements, global stock markets rebounded and even increased […]

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