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Cancun is expected to be the strongest growing city in 2017 in the Americas, according to Euromonitor International research presented in the WTM London (World Travel Market London) this year.
While the US remains the largest source market, Mexico is becoming increasingly popular with visitors from Europe and Asia. In 2016, the Mexican resort city of Cancun welcomed 5.8 million international arrivals and the report forecasts this will reach 6.8 million in 2017 – up by 16% year-on-year. The surge in arrivals is predicted to continue, and reach 7.6 million in 2020, and nine million in 2025. According to Euromonitor Research, the second fastest growing city in the Americas will be Toronto, up 11% year-on-year during 2017; followed by Mexico City (9%); Vancouver (6.6%) and Punta Cana (6.5%).
Seven of the 10 Americas cities in the Top 100 are located in the US, but it is expected that 2017 performance of these cities will fall behind cities in Canada and Latin America. New York City is the clear leader in the Americas. To many it might seem that the city is untouched by what is happening in Washington DC, but NYC & Co has revised its forecasts for 2017, expecting a potential fall of 300,000 visitors, although this is likely to be a worst-case scenario.
Euromonitor International presented the Top 100 City Destinations Ranking Report in the WTM London event November 2017.