Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreWe are pleased to announce the launch of our new strategy briefing Evaluating Business Attractiveness of a City through the Affordability Lens which analyses the concept of affordability in the world’s leading global metropolitans. Affordability features as an imperative criterion for consumers and businesses: it principally impacts the degree of disposable income available for discretionary spending, which ultimately influences decision making related to living, working and investing. This strategy briefing provides an in depth study of affordability, and concludes with a case study seeking to evaluate affordability across 10 major US cities.
A few key findings
Factors that impact absolute costs include demand and supply interaction, population density and city layout, and local policies. Household income is determined by labour productivity, the employment rate and household size.
In 2016, housing captured on average 22% of total annual disposable income in major developed cities globally. Despite higher incomes, leading cities in most developed countries feature higher housing shares of expenditure than smaller urban areas, due to expensive real estate in larger cities.
For more information on affordability click here to access the strategy briefing.