Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn More
In 2015 BRIC consumers will be responsible for almost one-in-five US$ spent globally. But where do their differences and similarities lie?
In 2014, the average Brazilian consumer spent seven times more than the average Indian consumer:
Source: Euromonitor International from national statistics/Eurostat/UN/OECD
In the same year, the average Chinese person was fourteen years older than the average Indian:
Source: Euromonitor International from national statistics/UN
India is the only one of the four countries which will see its share of working age population grow in the coming years:
Source: Euromonitor International from national statistics/UN
Note: Data refer to % of population aged 15-64 years.
Despite huge differences in income levels, the proportion of household budgets directed at the essentials of food and housing is surprisingly similar:
Source: Euromonitor International from national statistics/Eurostat/UN/OECD
Note: “Essentials” refer to spending on food and non-alcoholic beverages and housing.
The majority of BRIC households own a colour TV, but Chinese and Indian households lag sharply behind their Brazilian and Russian counterparts in terms of car ownership:
Source: Euromonitor International from national statistics/International Telecommunications Union (ITU)
In 2015, Indian consumers are the only BRIC consumers living in an era of accelerating economic growth:
Source: Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF)
57% of the 500 million babies expected to be born in BRIC between 2015 and 2030 will be born in India:
Source: Euromonitor International from national statistics/UN
The extremes of rich and poor are most acute in Brazil. The rich in Brazil earn 32 times more than the poor whereas in Russia the differential is 16:
Source: Euromonitor International from national statistics
According to our middle class home survey, 60% of Indian middle class households see their homes as a place for entertaining, compared to just 25% of Russia middle class households. Interestingly, in their spare time, Indian respondents are also the most likely of all BRIC respondents to prefer to spend time at home rather than go out.
Source: Euromonitor International Middle Class Home Survey
Note: Question: To what extent do the following phrases describe your home? A place for entertaining. Data refer to those who selected “Exactly like my home” or “Very like my home”.
Amongst BRIC consumers, Russians are the least likely to describe themselves as “very healthy”. Perhaps unsurprisingly, a baby boy born in Russia in 2014 only has a 50% chance of surviving to age 65.
Source: Euromonitor International Global Consumer Trends Survey
Note: Survey results are drawn from online consumers ranging in age from 15 to 65+ Question: Please rate your personal health level on the following scale, where 0 is ‘extremely unhealthy’ and 10 is ‘extremely healthy’. Take into account chronic conditions, overall fitness level, dietary habits, and any other health-related factors. Do not take into account temporary illnesses, such as a cold or the flu.
Interested in learning more about how to succeed in emerging markets? Download the free white paper today.