Brazil and Mexico key to Latin America food packaging use

(from Food Packaging Prospects in Emerging Markets: Latin America global briefing)

Key points

  • Brazil and Mexico together accounted for 69% of Latin America’s retail food packaging sales in 2010, with Brazil’s performance a primary contributor to the region’s impressive CAGR of 4% over 2010-2015.
  • Mexico’s demand for food packaging was rather weak, with unit volume sales growing at a less than 3% CAGR over 2005-2010. The country’s return to growth following the global recession is slower than that of other countries in Latin America. The outbreak of the H1N1 virus in 2009, another factor, explains the rise in consumer purchases of store cupboard essentials of canned/ other shelf-stable foods.
  • Value for money is an important determinant of the consumer’s choice, with artisanal and private label lines faring well.
  • Flexible plastic, thin wall plastic and liquid cartons offer the best growth prospects over 2010-2015 through confectionery and dairy.

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