Beyond the Metros: India’s Growth Frontiers

Future growth in India is expected to be fuelled by non-metro, Tier 2 and 3 cities. This briefing looks at historic and expenditure and the forecasts the markets that are will be driven by these geographies. The top 18 Tier 2/Tier 3/ non-metro cities have been analysed to identify trends in consumer expenditure. It was found that households in these 18 cities will see a shift towards discretionary spending.