The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Future growth in India is expected to be fuelled by non-metro, Tier 2 and 3 cities. This briefing looks at historic and expenditure and the forecasts the markets that are will be driven by these geographies. The top 18 Tier 2/Tier 3/ non-metro cities have been analysed to identify trends in consumer expenditure. It was found that households in these 18 cities will see a shift towards discretionary spending.