Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Barbecues (churrascos) are an integral part of the Brazilian lifestyle. With amongst the highest per capita consumption of meat in the world, this should be El Dorado for barbecue manufacturers. However, a predilection for charcoal and the prevalence of handmade/artisanal grills has proved to be a strong barrier for foreign players such as Weber-Stephen. Nevertheless, the very low per household expenditure on barbecues means there is room for growth over the next five years.