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Barbecues (churrascos) are an integral part of the Brazilian lifestyle. With amongst the highest per capita consumption of meat in the world, this should be El Dorado for barbecue manufacturers. However, a predilection for charcoal and the prevalence of handmade/artisanal grills has proved to be a strong barrier for foreign players such as Weber-Stephen. Nevertheless, the very low per household expenditure on barbecues means there is room for growth over the next five years.