Authors

Zandi Brehmer is the Head of Client Innovation at Euromonitor. Zandi is the innovation expert for the team and partners with clients to achieve a wide variety of innovation objectives. Known for her strategic thinking, Zandi executes Euromonitor’s most unique projects. Her experience spans across the entire innovation process, including exploratory trends mapping, workshop-led idea generation, sizing the prize, and concept testing. She has worked within FMCG, packaging, retail, finance, and other services, including B2B. In addition to executing projects, she is responsible for developing and promoting new methods for conducting research that support clients’ unique innovation needs.