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Showing 1 - 32 of 63 documents
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Brand and Lifestyle Licensing: One Customer Means Multiple Opportunities

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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Licensed to Wear: Licensed Fashion is Exploding

As I explore in our “Global Licensing Trends in Adult Fashion” global briefing, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and […]
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Licensors and Retailers Increasingly Experiment with the “Pop-up” Store Model in Licensing

As I highlighted in the “Emerging Retailing Models in Licensing: Pop-up Stores” opinion piece previously, pop-up shop format works well in the licensing industry. They can act as billboards for the franchise, enabling licensors to communicate the brand story directly with consumers. Recently, increasing number of business have been experimenting with the model by opening outlets at cinemas and live shows using it to communicate their […]
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Childrenswear: A Key Driver for the Global Licensing Industry

As I explore in our “Global Licensing Trends in Children’s Apparel and Footwear” Global Briefing, characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity and sports. Outerwear is the largest licensed […]
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Euromonitor to Speak at LIMA Mind Mix Executive Forum 2017

Event Name: LIMA Mind Mix Executive Forum Date: 17-03-31, 9am Location: Milan, Italy Link: https://www.licensing.org/mindmix/ Event Description: Mind Mix is a two-day executive forum featuring high-level dialogue between leading global licensing professionals. The most important, trending topics that impact daily and long term business strategies will be discussed. Speaker: Utku Tansel, Strategy Analyst – Licensing […]
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Euromonitor to Speak at Hong Kong Toys & Games Fair 2017

Event: Hong Kong Toys Industry Conference Date: 9-12 January 2017 Venue: Room N101B, Hong Kong Convention and Exhibition Centre Speaker: Utku Tansel, Strategy Analyst – Licensing Presentation Date: January 10, 2017 Presentation Time: 14:40 – 15:10 Presentation Title: Key Global and Regional Trends Shaping Toys Presentation Description:  Construction, once again, has been the star of […]
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Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]
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Beauty and Personal Care Offers Further Opportunities in Licensing

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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China Abolishes Its One-Child Policy: Cross-Industry Impact On Licensing

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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Smartphones The Biggest Beneficiary of Shifting Consumer Priorities in Asia Pacific

As discussed in our “Consumer Electronics in Asia Pacific: How Demographics and Income Shape Demand” global briefing, shifting spending patterns have fuelled demand for personal-use, portable electronics in recent years in Asia Pacific. Smartphones, the largest contributor to portable consumer electronics, with sales exceeding US$152 billion in 2015, has benefitted greatly from this trend; as incomes […]
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Hong Kong Toys & Games/Licensing Fair Reaffirms Asia’s Key Position in Toys Licensing

I presented the “Key Global and Regional Trends Shaping Toys Licensing” during the Hong Kong Toys & Games/Licensing Fair and Conference over 11-14 January, highlighting some of the key findings from Euromonitor International’s latest global research. My keynote speech included analysis and data on major toy licensing trends by region, as well as the hottest […]
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Positive Macroeconomics Drive Growth in Consumer Electronics in APAC

As I explore in our “Consumer Electronics in Asia Pacific: How Demographics and Income Shape Demand” global briefing, Households in emerging markets in Asia Pacific are changing as dramatically and as rapidly as the economies of these markets driven by growing population, rapid urbanisation, rising disposable income and growing middle class. While smartphones and tablets benefit […]
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Strong Demographics Fundamentals Secure Future Growth in Toy Sales

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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Toy Licensing: Which Markets to Target?

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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New Toys and Games Research: What is it Telling Us?

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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Demographics and Income Continue to Shape Demand for Global Toys Sales

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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The Gadget Show Live Thrills Enthusiasts but Where Were the Toy Companies?

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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As Recommended by Euromonitor, Nintendo Ventures into Mobile Gaming

As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
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