Sunny Moon Research Manager
seoul
Korean, English
About Sunny
Sunny is a Research Manager at Euromonitor International. She specialises in market intelligence, data science, analytics and marketing. She plays a key role in providing consumer insight across fmcg industries in South Korea, and is renowned as a leading industry influencer.
Sunny specialises in market research, with an outlook on her work that is subtly influenced through her experiences living in other Asian and European countries. She focuses on consumer and industry trends and has a keen interest in the impact of the social and political environment on consumer behaviour, especially food and eating patterns. Sunny previously served as a global project lead for the snacks and pet care industries at Euromonitor. Additionally, she serves as a member of an advisory committee to the Korea Agro-Fisheries and Food Trade Corporation. She also serves as a lecturer at the Yonsei University, Sangnam Institute of Management covering Pet Business.
Recently Published Work
Gen α, 알파세대 이해를 위한 +α
Sunny Moon
MZ 세대에 이어 요즘 ‘알파세대’라는 표현을 자주 듣는다. 현재 초등학생으로 대표되는 알파세대는 과거와 달리, 이미 주체적인 소비생활을 하면서 국내 리테일 시장에서 생각지 못한 다양한 트렌드를 만들어가고 있다.
Dong-A Morning Forum
Sunny Moon
In this forum, we will try to analyze what opportunities and challenges Korean food and beverage companies can find in the ESG wind. We look forward to your interest and participation in the discussion that will be held with the best experts in Korea.
Seoul Food 2022: Labelling System Development Reflecting the Changes in Eating Trends
Sunny Moon
Bringing together many qualified exhibitors and visitors from across the world, SEOUL FOOD has maintained a steady growth and has become the fourth largest food industry exhibition in Asia.