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Tequila and Mezcal: Maturing Gracefully

The tequila and mezcal category appears to be gradually coming of age, leaving behind the adolescent years of salt and lime shots to embrace the sophisticated ritual of sipping and savouring. But eventual maturity also has its downside. Still troublingly laying all the proverbial agave plants in one basket, the category is beginning to increasingly […]
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Learn about:
  • The main characteristics of Nigeria, Philippines, Vietnam and Turkey identifying the countries as the next BRICs for Alcoholic Drinks
  • Main drivers in each country
  • Major challenges the industry faces
  • Which companies will succeed and the role of international players
Featuring: Euromonitor International Alcoholic Drinks analyst, Spiros Malandrakis Learn more about the topic in Euromonitor International"s global briefing: The future BRIC’s in Alcoholic Drinks  '>

The Future BRICs in Alcoholic Drinks

Click here to listen – In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey,  in the alcoholic drinks industry.  Mr. Malandrakis’ discusses key drivers such as rising urban populations and westernization trends proving necessary for success. […]
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