Shane MacGuill Global Lead - Nicotine & Cannabis
london
English
About Shane
Shane's key responsibilities as Global Lead include assessing and interpreting Euromonitor nicotine and cannabis data and industry trends to provide insightful guidance to clients, liaising with research teams to produce data and analysis of the highest possible quality and developing the company's research in areas of emerging, cross-industry resonance such as need states.
Expertise
Shane conducts research and provides strategic analysis on all aspects of the global nicotine and cannabis industries, working with a range of industry stakeholders including brand owners, public health organisations and companies in the supply chain, to plot the evolution of these complex spaces. Shane has a Bachelor of Arts degree in Philosophy and Political Science from Trinity College, Dublin and subsequently engaged in legal training with the Law Society of Ireland. He is a frequent contributor to the mainstream and business media on tobacco-related topics, including CNBC, Reuters, France 24, BBC, the Economist, Bloomberg, The Financial Times and The Times of London.
Recently Published Work
ICBC Barcelona: Mitigating Uncertainty in Legal Cannabis
Shane MacGuill
This year’s ICBC Barcelona took place in March, in the shadow of uncertainty. The legal cannabis industry has been struggling against several headwinds – lack of regulatory momentum, continued consumer ambiguity and capital constraints – which are collectively clouding the outlook for operators in one of the world’s youngest consumer sectors.
Key Regulatory Dynamics Shaping Nicotine and Cannabis
Shane MacGuill
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.
Six Key Cannabis Innovation Trends
Shane MacGuill
The legal cannabis industry, in both adult-use and CBD, is rapidly evolving. Here we outline six of the key trends in new product developments which brand owners are addressing in global recreational and CBD markets.