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Sarah has 15 years’ experience in economic and consumer research. In her role as Global Lead of Economies and Consumers, she focuses on translating economic and consumer trends information into useful insight. Sarah leads the development of our macroeconomic and consumer trend content, with a special interest in emerging markets.
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Amanda Bourlier

Articles
04.26.2018
Los consumidores buscan cada vez más flexibilidad en sus estilos de...
12.27.2017
As 2017 comes to an end we look back at some...
12.14.2017
We have published the next in our series of megatrend reports,...
11.21.2017
Our recent webinar “Megatrend Analysis and its Impact on Innovation” explored...
10.30.2017
There is a fundamental shift in consumer values towards experiences over...
10.28.2017
当下消费者不仅重视产品或服务的功能利益,更关注在购买与使用产品或服务过程中所获得的幸福感和心理需求。到2030年,旅游、休闲和食品服务等方面的支出预计将达到8.0万亿美元。体验式消费的趋势正影响着各个行业,从餐饮服务的就餐体验的价值,零售行业的购物体验的重要性,到消费者假日体验时的优先考虑点。奋战在一线上的零售商与餐饮业企业正在努力应对这一趋势,将更多的重心放在消费者的体验层面,通过与消费者建立更亲密的互动,提供无缝性的购物环境,以及尝试线上线下产品个性化来提高销量和利润率。 一个品牌如果只能能唤起消费者相对中立的反应,单纯而被动地被消费,会使它失去自身特点并弱化与同类品牌的差异化,从而沦落为竞争对手的牺牲品,最终导致品牌不相关性的风险。因此,今天,即使是像美容、个人护理和洗衣护理这样的日常用品,也进行了全面的体验式改造,而这要归功于产品的包装、原料和营销/社交媒体,即使是最常用的产品,也能唤起消费者的感觉。 像Radox这样的大众市场品牌正面临巨大的价格压力。在2016年,Radox在全球份额中损失了0.1%的份额,这就需要对其消费者进行全面的体验式升级,唤醒感官并提供一些无形的利益,比如创造积极的情绪。联合利华旗下的Persil品牌的“Dirt is Good”活动也融入体验式趋势。这项活动并没有把重点放在洗衣粉的技术属性和污渍的属性上,而是鼓励孩子们更加自由地体验和探索周围的世界,无论污泥是否会弄脏衣服。 为了跟上体验式消费需求的发展节奏,面向消费者的企业应关注以下几个方面: 社区意识 体验可以是排外的,也可以是包容的,例如对忠实会员提供独家体验的社区模式。万事达卡的无价之宝是这种商业模式的典型案例,它通过排他性体验增加自身对客户带来的价值,但进入门槛相对较低。 真实性 消费者越来越想要真实的、自然的和本土化的体验,拥抱不完美。在社交媒体时代,共情和同理心日趋重要,如果这一方面做的失败,无异于白送给竞争对手一个优势。就这一点而言,传统品牌表现得很好。 科学技术...
10.12.2017
With emerging and developing markets expected to account for almost 70%...
09.06.2017
Successfully identifying, analysing and acting on megatrends is essential for success...
White Papers
02.06.2018
How can educational institutions attract students in an evolving global market...
09.20.2016
As consumers become more interested in purchasing green products, a highly...
11.18.2014
When making the decision to enter an emerging market, every...
05.06.2014
Of the 171 million households in Latin America in 2013, 36.4...
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05.04.2015
Listen as MP3 Distribution in emerging markets is no easy task....
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09.01.2014
Growth figures for the second quarter in the eurozone are disappointing...
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03.24.2014
Although the eurozone contracted by 0.4 percent in 2013, the largest...
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03.10.2014
The periphery economies of the Eurozone, Portugal, Ireland, Greece and Spain,...
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