Authors

Patricia MacHannaford is a Chicago native that has spent the better part of a decade living in London. Graduating from the University of Illinois with a degree in English Literature and French Studies, she started working in market research shortly into the new millennium as a French translator, transitioning into sales and account management in Latin America and Europe and ultimately moving into marketing. Today, Patricia specialises in product marketing and leverages her experience to help a wide variety of audiences understand the A to Z of strategic and tactical global market research.