As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.
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Emil Fazira

April 13, 2018
Michelle Evans, Global Head of Digital Consumer Research at Euromonitor International, was named as one of the Top 200 Fintech influencers in Asia 2018. The list, created by Fintech Asia and LATTICE80, covers an exhaustive list of influencers in the Fintech industry within the Asia region. At the Money 20/20 Asia event in March 2018, […]
March 19, 2018
In Euromonitor International’s Top Five Digital Consumer Trends webinar, I discussed the latest tech-driven trends shaping commerce, highlighting five digital trends that continue to change the path to purchase. The insights shared sparked conversation among attendees about how different technologies are influencing commerce, and below are a few of the questions discussed in the Q&A. […]
March 2, 2018
O webinar Top 5 Digital Consumer Trends in 2018 destaca os desenvolvimentos tecnológicos que estão moldando o comércio, apresentando as cinco principais tendências digitais que continuarão a redefinir a maneira que os consumidores realizam suas compras. 1. A vida digital converge em super apps De acordo com dados da Euromonitor International, a China lidera o […]
February 7, 2018
Digitally savvy consumers leverage connectivity for everything from entertainment to social sharing to shopping. It has disrupted – and arguably improved upon – many structures for doing such things. It has led to new value creations. It has given consumers increased levels of convenience, simplicity and knowledge. It has altered the competitive landscape. For businesses, […]
January 25, 2018
Economic and technological shifts have rewritten the shopping journey. What was once transactional in nature is instead focused on relationship building. Each step of that journey – whether offline or online – is centered on how to elevate consumer engagement in order to deepen said relationship. Taken together, these shifts have led to a plethora […]
November 12, 2017
In Latin America, many factors go into consumers digital spending. One is that youths are more concentrated in Latin America than anywhere else. Latin American digital consumers are more tightly concentrated in the 25-34 age bracket than other regions, with 57% falling within that age range as compared with 43% outside the region. Consumers are […]
November 3, 2017
A generation ago, a consumer would visit Main Street to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon.com, Alibaba Group and eBay, in the 1990s acquainted consumers to the new concept […]
October 27, 2017
Consumers are more connected than ever before. This rapid increase in digital connections has ushered in speed and convenience across all aspects of life. Whether or not a company needs a digital strategy is no longer up for debate. The question is how and where to deploy limited resources for these digital initiatives. Leveraging more […]
White Papers
November 4, 2016
The world is more connected than ever before, and technological advances are forever altering the way consumers browse and buy products and services. The number of internet users has doubled to reach 3.2 billion globally in 2016. An estimated 43.9% of the population uses the internet as of 2016. This rapid uptake of digital services […]
October 26, 2016
Consumers are more connected than ever before, and this rapid increase in digital connections has ushered in speed and convenience across all aspects of life. In conjunction with Digital Consumer, we’ve established the top 20 digital markets, based on the rank of the Digital Consumer Index. In this free report, we explore: Top 20 countries […]
July 29, 2016
In this episode of Viewpoints, Digital Consumer Manager Michelle Evans interviews Payoneer CEO Scott Galit. The New York-based company empowers global commerce by connecting businesses, professionals, countries and currencies with its cross-border payments platform. The two discuss the challenges of enabling cross-border commerce, trends in online marketplaces and the impact of the gig economy on […]
March 30, 2016
In this episode of Viewpoints, Michelle Evans, Digital Consumer Manager at Euromonitor International interviews Bob Gilbreath Co-Founder and CEO at Ahalogy. Ahalogy is a Cincinnati, Ohio based social content and software-as-a-service company that builds content marketing tools to gain exposure for businesses on social network sites as a way to drive sales. Michelle and Bob […]
March 27, 2012
Download this episode as an MP3 Financial cards continue to gain momentum worldwide, particularly in emerging markets. Michelle Evans, consumer finance industry analyst at Euromonitor International, states that Vietnam, Turkey, and the Philippines are projected to be the three fastest growing markets for card payment volume in 2012. Card functions like debit and pre-paid continue […]
July 21, 2011
Download as an MP3 In this episode of Globalcast, Michelle Evans, Consumer Finance Industry Analyst at Euromonitor, discusses the current trends in emerging payments in the USA. Learn about: The current trends for emerging payments in the US, including the ‘mobile wallet’ trend The companies that are making the biggest plays so far in the […]

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