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- Sub-Saharan Africa
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- sugar
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- Top 10 Global Consumer Trends
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- Top 100
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- toys and games
- TPP
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- Trump
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- Turkey
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- Ukraine
- unemployment
- Unilever
- United Arab Emirates (UAE)
- United Kingdom (UK)
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- urbanisation
- value
- vegan
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- video
- video games
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- Vietnam
- virtual reality
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- vitafoods
- vitamins and dietary supplements
- vodka
- volunteering
- Walmart
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- wearables
- webinar
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- Western Europe
- wheat
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- WTM
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Authors

Michael Schaefer 05/09/2018

Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.