The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.