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Showing 1 - 6 of 6 documents
VIDEO

Healthy Living Across Food and Drinks in Japan

Healthy products in Japan have long emphasized low calorie content. However, Japanese consumers are increasingly basing their view of healthy eating as more than just controlling their daily calorie intake. This rising nutrition awareness is boosting the sales of products with low carbohydrates, added sugar and artificial ingredients. Watch on YouTube
ARTICLE

Euromonitor to Speak at Interpets 2017

Event Name: Interpets 2017 Date: March 30 – April 2, 2017 Location: Tokyo Big Sight, Tokyo, Japan Event Description: Interpets is the only fair in Pet Care industry in Japan that gathers 27,580 visitors. The Japanese pet market is ever growing with proposals from different industries for new lifestyles with pets and through collaborations between pet […]
ARTICLE
VIDEO
VIDEO

Cereal an Underdeveloped but Growing Category in Japan

Traditionally, breakfast cereal is not widely consumed in Japan with consumers preferring rice for breakfast. Recently, however, cereal sales are rising rapidly. The emergence of different cereal varieties including healthy options are drawing consumers to the segment. Manufacturers are actively launching flavours that capitalise on local tastes, including baked soy bean granola, corn soup […]
VIDEO

Japanese Megatrends

There are always a variety of factors and drivers influencing the industries Euromonitor researches and analyses. In Japan, there are key, transformative megatrends that cut across a variety of industries. It’s key that manufacturers and retailers around the world recognize these megatrends, as they will have an impact now and in the future. Watch […]
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