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Masateru Konno

Articles
March 17, 2017
High return rates have long been a major pain point for online fashion retailers, and fit-related returns cost companies millions in lost revenue, shipping and processing costs and threaten their long-term profitability. In this interview, Stuart Simms, CEO of Fits Me, talks to Euromonitor International about how the fashion industry is evolving from the era of […]
December 1, 2016
The denim industry is regarded as having one of the worst environmental and ethical footprints within fashion. According to a Greenpeace report, it takes 1.7 million tons of chemicals to produce two billion pairs of jeans every year and the water consumption needed for production can go as high as 7,000 litres per one pair. […]
October 28, 2016
The circular economy is one of eight trends which we see combining to create The New Consumerism. The New Consumerism sees today’s consumers assessing their priorities and increasingly asking themselves what they truly value: Why own something that I only use sporadically? Why accumulate more belongings when I could be out experiencing life? Why pay for […]
July 10, 2016
Following Britain’s referendum shocker, uncertainty is endemic and will remain so for the foreseeable future. The value of the pound immediately deteriorated, causing major problems for all British fashion brands that outsource their production in the Eurozone and the Far East, where orders are typically placed in US dollars.
August 27, 2012
Market research company Euromonitor International discusses Turkey's growing apparel industry.
May 30, 2012
Market research company Euromonitor International assesses the apparel market in China, narrowing in on the potential for childrenswear.
March 8, 2012
Euromonitor International discusses how apparel retailers have a significant opportunity to market to those over 40.
January 18, 2012
Euromonitor examines the counterfeit goods market in Latin America that, if continues unchecked, could prove a stumbling block to the region's ongoing growth.
Videos
Podcast
July 22, 2016
The key challenge for the apparel industry following the Brexit vote is the cloud of uncertainty hanging over the economic conditions of both the UK and Europe. Fashion retailers are still waiting to see how the Brexit will effect them before price changes, but the cost of a weak British Pound will effect all retailers […]
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August 23, 2012
Sportswear is growing more quickly in major European markets than anywhere else in the world, states Magdalena Kondej, head of apparel research at Euromonitor. Russia’s growth has been especially dynamic with major sportswear retailers looking to enter the country as growth continues. Adidas is planning to open up to 1200 shops in the country till […]
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February 15, 2012
Download this podcast as an MP3 Apparel retailers will feel increased pressure to recover margins following strong discounting in 2011. Magdalena Kondej, head of apparel research at Euromonitor, says most stores will focus on strengthening margins in 2012, which will most likely lead to increased prices.  From the consumer perspective, this doesn’t seem like a good […]
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January 12, 2011
  Download this podcast (mp3) In this episode of Euromonitor International’s Globalcast, Head of Global Apparel Research, Magdalena Kondej discusses the rising price in cotton and how it affects the apparel industry. Hear about: The reasons for the record-high prices of cotton Other factors contributing to the rise of prices in apparel The strategies clothing […]
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